Zubair, R., Zafar, Q., Rasul, F. and Shabeer, M.G. 2024. Navigating the Digital Marketplace: Examining the Influence of Social Media Advertising on Purchase Intentions through the Lens of Performance Expectancy Theory. Journal of Education and Social Studies. 5, 2 (Jun. 2024), 330–344. DOI:https://doi.org/10.52223/jess.2024.5214.